When you ask a retailer “what business are you in”, many are likely to respond by saying “selling goods to consumers”. Chances are high that if that’s their answer today,

On January 25th, 2022, Google announced the discontinuation of its proposed replacement for third-party cookies: FLoC (Federated Learning of Cohorts). If it’s your first time...

Why is audio worth your attention in 2022? Even if you're not an avid listener or producer of audio content online, this overview highlights audio's skyrocketing revenue potential.

There's more than one way to buy media online. Learn how programmatic and direct media buying approaches differ, and why most people use a combination of both.

Ad blockers are used by over 40% of the internet, costing publishers a large portion of their ad revenue. Find out more about the steps you can take to monetize this portion of your web traffic.

Addressable advertising allows advertisers to reach relevant audiences - but new addressability techniques will be required, soon.