An ad tag is a snippet of code which coordinates ad serving by synchronizing details about ad requirements between ad tech platforms.

Demand-side platforms (DSP) are an important component of modern digital advertising. Find out all about how DSPs work with this guide.

A supply-side platform (SSP) allows publishers to sell their ad space to users of demand-side platforms. Learn how SSPs work with this guide!

What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!

Header bidding is an advanced programmatic advertising technique. Learn all about how header bidding improves upon RTB in this guide.

RTB (real-time bidding) is a term that appears frequently in programmatic advertising. It has many uses, all of which can be learned here!