How AdButler prevents false statistics
How does AdButler ensure my impression and click data are correct?
AdButler has measures in place that allow us to:
- actively detect and block known bad actors / sources with known poor reputations.
- prevent request flooding and ignore duplicate clicks.
- evaluate all clicks for data tampering and ensure that stale clicks are not counted.
- prevent publicly identifiable bot traffic as well as evaluate/block undisclosed bot traffic.