VAST tracking events
A VAST Tracking Event is a Callback URL that is called by the video player on specific events. Below is a list of VAST 2.0 Tracking Events that AdButler records for all VAST ads being served:
| Event | Description |
|---|---|
| Tag Requested | Sent when the the VAST XML is loaded but before the Linear or Non Linear media files are loaded. |
| Video Loaded | Sent when the Linear Media file is loaded by the player. |
| Video Clicked | Sent when the user clicks on a Linear ad. |
| Video Start | Sent when the Linear ad starts to display. |
| 1st Quarter, Midpoint, 3rd Quarter, Complete | Sent when the player reaches each 1/4 of the Linear ad's duration. |
| Video Mute, Video Unmute | Sent when the user clicks the player controls to mute or unmute the video. |
| Video Pause, Video Resume, Video Rewind | Sent when the user pauses, resumes or rewinds the Linear ad using the controls on the player. |
| Video Fullscreen, Exit Fullscreen | Sent when the user maximizes or minimises the Linear ad using the controls on the player. |
| Companion Clicked 1-5 | Sent when the user clicks on a displayed companion ad. The number correlates to the Statistics Slot property of the companion ad. |
| Non Linear Viewed | Sent when a Non Linear ad is shown on the screen. |
| Non Linear Expand, Collapse | Sent when the user expands the Non Linear ad or returns it to it's original size. |
