Statistics in AdButler
The Statistics section in AdButler shows performance metrics and other information on ads that you run through our service. The information that you can view and download in this section are divided into several sub-sections:
- Publisher - lets you view and download stats and other info organized according to publishers and zones. The other information includes the location of your viewers and click-through details. Please read the note below for an important detail about this sub-section. For more information, read Publisher and advertiser statistics.
- Advertiser - lets you view and download stats and other info organized according to advertisers and campaigns. Similar to publisher info, this sub-section also includes info such as the location of ad viewers and ad click-through details. Please read the note below for an important detail about this sub-section. For more information, read Publisher and advertiser statistics.
- Statistics Reports and VAST Statistics Reports - lets you create, download, and email custom reports. Custom reports can be about publishers, advertisers, ad items, campaigns, geographic targets, or an overview. We highly recommend using this sub-section to view metrics because it's highly flexible yet easy to use. For more information, read How to create custom reports.
- Programmatic Reports - lets you view and download stats and other info about past auctions and bidders. Please read the note below for an important detail about this sub-section. For more information, read Programmatic Reports.
Some of the information in the Statistics section are part of optional add-ons to your AdButler subscription. The Geo Country Breakdown (which shows the approximate location of your ad viewers) in the Publisher and Advertiser sub-sections is part of the Enhanced Analytics add-on. Meanwhile, all of the information under Programmatic Reports, except for Auction Placement Statistics, are part of the Programmatic Solution add-on. For more information on editing your subscription, read How to change your subscription.
