How to create a catalog zone
While catalog ad items can be assigned to standard campaigns, they can be served only in catalog zones. Similarly, catalog zones can be created only in publishers that have a product catalog.
- Go the section of the publisher (Your AdButler > Publishers > Your Publisher) that has the relevant product catalog.
- Click Add Zone. The Create Zone window will appear.
- Click Catalog. The Create Catalog Zone window will appear.
- Select the publisher's time zone, then click Save time zone.
- Enter a name for the zone.
- Configure the fields as needed. You can hover over the question mark next to each field name for more information.
The campaign where you will assign this zone must have an advertiser cost (CPM or CPC) that is equal to or greater than the corresponding bid floor that you set in the zone. Otherwise the ads in the campaign will not be served.
- Click Create Zone.