AdButler's various subscription tiers already let you create and manage a variety of advertising and publishing setups. But we also offer optional features as add-ons that can significantly enhance your options or provide you with more data.

API Access
Contract Management
Enhanced Ads
Log Level Data
Programmatic Advertising
Enhanced Analytics
Self Serve Marketplace (BETA)
Targeting
White Label Domains

To view your current subscription details, including your enabled add-ons:

1. Log in to your account as the administrator.
2. Click on Settings on the left navigation menu. The Settings page will appear.
3. Click on Subscription Plans. Your subscription details will appear.

You can add any combination of these add-ons to your subscription on a month-to-month basis. To find out how to enable or disable add-ons, read How to change your subscription.

API Access

Essential and Standard subscribers can enable this add-on to access AdButler's API for a truly customized experience. For more information, read our Developer Resources and API documentation.

Contract Management

Essential, Standard, and Advanced subscribers can enable this add-on to create contracts, either one-time or as a reusable template. It has DocuSign integration so you can opt to have your partners sign contracts digitally.

Enhanced Ads

By default, Essential and Standard subscribers can serve image ads, custom HTML ads, and VAST video ads. This add-on expands their options by allowing them to also serve rich media ads, JSON ads, HTML5 ads, and native ads. For more information, read About ad items and our guides on Native ad templates.

Log Level Data

This add-on allows you to download the following statistics about your ads: impressions, clicks, conversions, blanks (i.e. unfilled impressions), and VAST interactions.

Programmatic Advertising

This add-on lets you participate in programmatic bidding using AdButler, whether you're a bidder or a publisher with inventory to sell. For more information, read How to use AdButler to bid on OpenRTB impressions, How to set up header bidding zones, How to set up programmatic demand (OpenRTB), and How to create PMP deals.

Enhanced Analytics

Click-through reports are available for all subscribers. The Standard Enhanced Analytics add-on also lets you create reports about views, conversions, and available inventory.

The Complete Enhanced Analytics add-on has everything in the standard version, plus the ability to create reports about unfilled impressions, keywords, domains, and platforms. The complete version of this add-on also lets you create a Geo Country Breakdown report (which shows the approximate location of your ad viewers), reports on up to five custom click parameters, and reports on custom conversions.

For more information, read Viewability, Advanced conversion tracking, How to use custom click parameters, and Publisher and advertiser statistics.

We are also working on advanced reports that show the number of blank impressions or unfilled ads per zone or publisher. This beta feature is also included in the Enhanced Analytics add-on.

Self Serve Marketplace

This add-on lets you create a user-friendly and fully automated ordering system for selling your inventory directly to advertisers.

Targeting

This add-on lets you create various targeting filters such as keywords, platforms, location, and even custom parameters. You can then apply these filters to campaigns so that they will be served only to your target audience. You can also do the opposite and exclude viewers from being served.

The Basic Targeting add-on gives you access to platform targeting (i.e. targeting users based on their browser or operating system), device targeting, and day parting (serving ads only at certain days or hours).

The Complete Targeting add-on has everything in the basic version, plus postal and zip code targeting, and geographic targeting.

Enterprise subscribers that enable either the Basic or Complete Targeting add-on can create custom targets using Data Keys.

For more information, read our articles on Targeting.

White Label Domains

This add-on lets you use custom domains both to serve ads and access the AdButler administrator panel. For more information, read How to set up a custom domain.