How to view the campaign forecast
While you're assigning a campaign or an ad item to a zone, AdButler can provide a forecast or estimate of the resulting daily impressions based on the assignment details that you set.
All of the Pacing & Schedule parameters, the advertiser CPM, and any active targeting options are considered in the forecast. AdButler will also take into account the assignment details of the campaigns or ad items that have already been assigned to the zone.
- Go to the section of the relevant campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign).
- Click Assign to Zone at the top right of the Zone Assignments table. A list of eligible zones will appear.
- Click on the checkbox beside the relevant zone. The Assignment Details page will appear.
- Select a serve method.
Once you've selected a serve method, you can click on Forecast at the bottom of the right menu to view the estimated daily impressions of the campaign as it stands.
Each bar represents the estimated impressions for a specific date, starting from the current day as shown on the bottom left of the graph. You can hover your cursor over a bar to check the exact date and estimated impressions that it represents. You can also change the period shown in the graph by clicking on the period dropdown menu at the top right of the graph. You can choose to view the estimate daily impressions for the next 30, 60, or 90 days (if the duration of the campaign covers those periods).
You can adjust your assignment details then click on Forecast after each adjustment to see how the estimate will change. For example, the screenshot above shows the forecast of a campaign with its priority set to Sponsorship [5] (the highest priority).
Note how AdButler doesn't see any competing placements with the current assignment details. On the other hand, the screenshot below the same campaign with the same assignment details, except with its priority now set to Standard [4].
You can now see which existing placements compete with the campaign you are trying to assign to the same zone, along with their key assignment details and stats.
